Product Pages
Your product pages are the money pages in your site architecture. They are the ones you want to be in the absolute-most-search-engine-friendly format. Many shopping carts will place them in a category directory like this:
http://example.com/department-name/product-name/
However, I recommend a a different structure such as:
http://example.com/product/product-name/
http://example.com/prod/product-name/
http://example.com/p/product-name/
I don’t recommend using the department because most stores have a one to many relationship between products and departments. In layman’s terms, a product can be categorized in more than one department. For example, a set of plates could be in the “dinnerware,” “tableware,” or “entertaining” categories. It can also be in the “new,” “seasonal,” or “featured” category as well. When the merchandising side decides to change/add/remove departments, the URL is in jeopardy of changing, and that’s something to avoid at all costs.
Some stores are going completely flat and use no subdirectory. It’s a little risky: you have to watch for naming conflicts, and you lose a layer of control. But it’s not horrible.
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